Summary: 2016 as "Thirteen Five" the first year, "supply-side reform," a new round of strategic economic restructuring theme. Want to further tap the consumption potential, enhance the competitiveness of the brand, the brand is trying to explore all types of clothing.
Return the product beginning of the heart, carrying Economic Community Express
2016 as "Thirteen Five" the first year, "supply-side reform," a new round of strategic economic restructuring theme. Want to further tap the consumption potential, enhance the competitiveness of the brand, the brand is trying to explore all types of clothing.
After years of development of the local garment enterprises ushered in the test: abandon aggressive, practicing internal strength is no longer a slogan; fast fashion tide, became the new opportunities for development of local original brand; "red network economy" to steal the spotlight again, suggesting that psychological changes in the new era of consumer ?? garment industry in advance of the change.
Manufacturing products based on the return value
Today, many local clothing brand has entered a critical period of transformation and upgrading, the market demand for personalized and diversified increasingly become an unstoppable trend. Faced with more and more as if the "fast" market, some clothing companies doing exactly the opposite, gradually "slow" down, regain manufacturing, from the initial production of clothing fabric research and development even start digging the enterprise value.
Wo clothing brand is a vivid example of the many clothing brand to produce the opposite path of development, two decades of development, Wo never give up its own manufacturing, but it is seen as a fundamental self-development , peruse every sewing track, each structure line, in quality assurance at the same time, the birth of the irreplaceable character of the brand, after years of precipitation, Wo finally cutting edge exhibition in the moment. Borrowing the words of general manager of Shanghai Wo Ye Shouzeng Brand Management Ltd: "In fact, not that we sprung our years of growth has been very smooth, rapid expansion of the market when we are not impatient, we are still downside when markets grow, so it is very prominent."
Forced original fast fashion market
Not long ago, Uniqlo (UNIQLO) parent company Fast Retailing announced the first half of fiscal year 2016 performance report shows that as of the first six months of February 29, 2016, the Fast Retailing Group's net profit plunged 55.1%, is nearly five years Group first half net profit fell. Meanwhile, H & M and other fast fashion GAP group also broke the collective "diving" Annual Report. Declining performance suggests that rapid changes in the structure of consumer groups.
80 had served as the main force of consumption of fast fashion, and gradually into the new middle class, the quality and design began to have higher requirements. And 90 for the rapid capture of information, they are unwilling to make similar, trends, personality is their keywords.
Undeniably, the rapid development of fast fashion brand few years, its great influence, or even on the clothing market structure has been re-divided between the big luxury "brand of civilians," the impact of a large middle ground, the public culture for consumers keen sense of fashion. When the fast fashion is no longer representative of fashion, people turned their sights on more personalized Tide brand and original designer brands.
Nearly two years of original designer brand is no longer a low-key, when young people are in urgent need to quickly locate the dress, the original designer brand just to meet the spiritual needs of these people. Fast fashion concessions out of the market space is being carved up by the original designer, or the rapid development of the original design strength, it has been in Forced fast fashion brand market space. The new pattern of future apparel market, there will be new positioning original power.
Red clothing chain network contributed to Precision Marketing
The first half of 2016, "Red network economy" has become a major social and economic keyword, and if that network red "red" which industry, people's first impression will be clothing.
In Zhang Dayi, for example, she's microblogging fans has reached 4.39 million, and opened two clothing Taobao shop: CHILLAXSTORE and the "joy of my wardrobe." The past six months, the Taobao shop cumulative sales of nearly 45 million items, according to a conservative estimate of 150 yuan a commodity, store monthly sales of tens of millions.
Such a phenomenon is not accidental red network, its support behind a functioning economic system, such as Zhang Dayi back on the famous red incubator network - such as Han Trade Co., Ltd. in Hangzhou, the company has signed a hundred red network, and planning market.
I have to say, it is like a natural red network traffic, which is to shorten the growing significance of a shop. Online clothing industry due to network operation mode and red greatly benefit a greatly reduced product testing and marketing costs; two destocking; three fast cash funds, leading to a new part of the market economy era.