Summary: on behalf of the domestic soft ladies fashion brand Zhuo scene, and always will be consumer demand as the direction of development of brand operation, its "first-class products, popular price" concept, is being more and more fashionable young ladies, its high cost of apparel products, to provide consumers with a more stylish and both excellent quality consumer experience.
With more choices and reference the outbreak of the mobile Internet, the world trend is becoming increasingly "near", providing a wealth of product information for consumers, but also allow consumers to buy goods. Under this influence, make rational consumption as the current general consumers norm.
Consumption habits tend to be more rational, cost-effective brand consumers choose to become one of the important factors. On behalf of the domestic soft ladies fashion brand Zhuo scene, and always will be consumer demand as the direction of development of brand operation, its "first-class products, popular price" concept, is being more and more fashionable young ladies, its high cost apparel products, to provide consumers with a more stylish and both excellent quality consumer experience.
High cost of clothing for young fashion scene Zhuo consumers, means that "value for money", but for business Zhuo scene itself, cost-effective products means that every piece of clothing costs must be reduced, It also needs to improve the quality of the product.
In product development and production, Zhuo variety of "new enough, fast enough, good enough," as the brand's core competitive strategy, through the supply chain, a modest reform, scheduling supply chain resources to bargain shopping channels, etc., from the process and reduce the efficiency of the cost of the product, so every new sale of goods are value for money, so that consumers really buy the high cost of clothes satisfaction.
In addition, in order to guarantee quality, to avoid becoming a "Taobao goods", Zhuo scene in the apparel quality management invested a considerable amount of energy. They are not by ordinary fabric or shoddy to solve the "parity" issue, but in the beginning of product development, it is opposite the accessories detailed scientific planning. On selecting the source material, Zhuo variety of product material from supplier management, the quality of all aspects of the production process and other rigorous examination, making products from the source will achieve the best quality assurance, quality assurance with the "cost." At the same time, to keep with the times, Zhuo variety of accessories will conduct weekly update on the procurement side will be ordered in advance of accessories. Through efficient and forward planning, greatly reduced the time and labor costs, so that each piece of clothing before production to achieve a "cost-effective."
Product as the core value of the demands created a consumer demand-oriented fast changes in fashion, rational consumers will only pay for product design and cost-effective, in the right direction "to meet consumer demand" is the brand development. Zhuo scene in a series of initiatives for all to see this more than 20 years of heritage brands, she brought out the spirit of innovation and change in the modern enterprise.