Summary: To better understand the men's consumption patterns, China Changshu Men index centers nationally representative cities of continuing consumer behavior and consumer research in the men's clothing industry development.

To better understand the men's consumption patterns, China Changshu Men index of the National Centre representative in the men's clothing industry and the consumer aspects of urban development were continuing consumer behavior research.
Now research cities including Beijing, Guangzhou, Chengdu, Wuhan, Quanzhou, Zhuzhou. According to the city level division, Beijing, Guangzhou, is a typical representative of first-tier cities, Chengdu, Wuhan second-tier city representatives, Quanzhou, Zhuzhou three-wire city representatives, we thus also the division of the first, second and third tier cities, men's consumer behavior research.
Survey questionnaire total 2433 copies, first-tier cities a total of 808 parts (Beijing 400 parts, Guangzhou 408 parts), the second-tier cities, 799 (Wuhan 400 parts, Chengdu 399) and third-tier cities a total of 826 parts (Quanzhou 409, Zhuzhou 417) .
Purchase considerations
Fancy fabric material, price, comfort
    When buying winter clothes and spring and summer, the most talked about fabric material; buy dress, the style, design the most attention.
When buying winter clothes, pay more attention to the price of first-tier cities, second-tier and third-tier cities pay more attention to fabric material. Price, brand, version, durability, and post online, consumers are more value-tier cities; fashion, fillers, color, light, second-tier city consumers more value; fabric material, comfort, craftsmanship and third tier city consumption It is more valued.

Clothing style
Leisure, sports, fashion style for the mainstream style
First-, second- and third-tier cities consumers are leisure, sports, fashion mainstream style. These three styles, first-tier cities are more prevalent sporty, second-tier cities prefer casual and third tier cities prefer fashion style.

When buying spring and summer, first-tier cities in the purchase department stores as the main channel, second-tier and third-tier cities in stores as the main channel for purchase. Department stores, the first-tier cities large proportion of consumers; store in second tier cities considerable proportion of consumers; street shops, supermarkets, wholesale markets, a large proportion of consumers and third tier cities.

Buy suits, the first, second and third tier cities are stores as the main channel for purchase. In the store to buy suits, second- and third-tier cities large proportion of consumers; in department stores, street shops to buy a large proportion of consumers and third tier cities; buy online, custom, the first-tier cities large proportion of consumers; in the wholesale market buy, line, third-tier cities large proportion of consumers.

Consumption expenditure
Second-tier cities is relatively high consumption expenditure
Men's consumption expenditure of 1,000 yuan, first-tier and third-tier cities high proportion of consumers. Men's consumption expenditure in more than 1,000 yuan, a high proportion of second-tier city consumers, men's second-tier cities is relatively high in consumer spending.
3000-6000 yuan between, first, second and third tier cities considerable proportion of consumers; more than 6,000 yuan, accounting for three-wire urban consumers significantly lower than the first-tier, second-tier cities.

When buying spring and summer, first-, second- and third-tier cities most attention on the material. Comfort, price, and online price difference, consumers are more value-tier cities; fashionable version, functionality, color, second-tier city consumers more value; material, brand, durability, craftsmanship and third tier cities more value.

To Buy
Stores and department stores as the main channel
When buying winter clothes, first-, second- and third-tier cities are stores as the main channel for purchase. The main place to buy winter clothes for the store, followed by department stores. Stores in second-tier cities large proportion of consumers; department stores, buy online, custom, the first-tier cities large proportion of consumers; supermarkets, street shops, the wholesale market, the three-tier cities large proportion of consumers.
Purchase type
T-shirts, shirts, jeans, most commonly purchase
T-shirts, suits, first-tier city consumers of their higher purchase rate; shirts, jeans, casual pants, outdoor clothing, second-tier city consumers to buy its high rate; jacket, windbreaker, cotton jacket and third tier cities consumers its high purchase rate.

Buy suits, the first, second and third tier cities are on the design style most attention. Fabric material, production process, pay more attention to first-tier cities, style design, color, pre-sales service, pay more attention to second-tier cities; price, brand, functionality and third-tier cities are more valued.